Andy Peykoff II, the CEO and owner of Niagara Bottling, has built a fortune through his leadership in the bottled water industry. As of 2025, his estimated net worth is $50 million, though figures may vary across sources.
Under his leadership, Niagara Bottling has grown into the largest private-label bottled water company in the U.S., generating over $5 billion in annual revenue.
We’ll take a closer look at Andy Peykoff II’s net worth and how he built his fortune, so keep reading to learn more about his financial success and career journey.
Andy Peykoff Net Worth
Andy Peykoff II has an estimated net worth of $50 million as of 2025. He is widely recognized as the owner and CEO of Niagara Bottling, the largest family-owned bottled water company in the United States.
Under his leadership, Niagara Bottling has seen impressive growth. The company has expanded its reach and operations over the years, becoming a top player in the bottled water industry.
Niagara Bottling is now a leading supplier of private-label bottled water, partnering with some of the biggest retailers across the country. In 2024, his net worth was estimated at $45 million.
Andy Peykoff II’s strong vision and strategic decisions have played a key role in the company’s success. Thanks to his leadership, Niagara Bottling continues to thrive and provide high-quality bottled water to consumers.
| Andy Peykoff II Net Worth & Income Source | |
|---|---|
| Name | Andy Peykoff II |
| Net Worth | $50 million |
| Annual Salary | $5 million |
| Income Source | His role as the CEO and owner of Niagara Bottling |
Andy Peykoff Income Source
Andy Peykoff II’s primary source of income comes from his role as the owner and CEO of Niagara Bottling, a leading bottled water company in the United States. His wealth is closely tied to the success of the company, which has grown significantly under his leadership.
As the owner, he benefits directly from the company’s revenue, which is generated through its manufacturing and distribution of bottled water. Niagara Bottling has a vast network of production facilities across the country, contributing to substantial earnings.
The company also specializes in producing private-label bottled water, which means it supplies major retailers like Walmart, Costco, and Target with water products under their store brands.
This arrangement allows Niagara Bottling to reach a wide customer base and maintain a strong presence in the market. The revenue generated from these retail partnerships is a significant contributor to Andy Peykoff II’s income.
Andy primarily focuses on Niagara Bottling but may also invest in other businesses, stocks, or real estate, although he does not widely share details about these ventures.
These additional investments likely help diversify his income sources, but the exact nature of them remains largely private.
Since Niagara Bottling is a privately held company, its profits contribute directly to Andy Peykoff II’s wealth rather than being dependent on stock market performance.
This gives him more control over his earnings, and his financial growth is tied to the ongoing success and expansion of the business.
How much is Niagara water worth?
Andy Peykoff II has led Niagara Bottling to impressive growth, with the company’s annual revenue estimated at approximately $5 billion as of 2025. The company has not confirmed this figure as specific valuation details for this privately held company are not made public.
Despite the uncertainty around the exact valuation, Niagara Bottling’s significant market presence and continuous revenue growth make it a major player in the beverage industry.
Over the years, the company has become a leading supplier of private-label bottled water to major retailers such as Walmart, Costco, and Target.
Thanks to Andy Peykoff II’s leadership, Niagara Bottling remains a powerhouse in the market, providing high-quality bottled water while maintaining its strong position within the industry.
Professional Journey to His Rich Life
Andy Peykoff II’s rise to success is deeply connected to his family’s bottled water business, Niagara Bottling, which was founded by his father, Andrew Peykoff Sr., in 1963.
Over the years, he took the company to new heights, transforming it into one of the largest bottled water suppliers in the United States. His strategic vision, business acumen, and commitment to innovation played a key role in building his fortune.
Early Life and Entry into the Family Business
Born into a family that owned a small bottled water company, Andy Peykoff II was introduced to the business world from a young age. His father established Niagara Bottling as a home-delivery water service in California, and Andy grew up learning the ropes.
He worked in various roles, gaining hands-on experience in logistics, production, and sales. This early exposure provided him with the skills and knowledge that later helped him lead the company to success.
Taking Over and Expanding Niagara Bottling
When Andy II took charge of the company, he implemented significant changes to scale the business. One of his first major strategic moves was shifting Niagara Bottling from a home-delivery service to a private-label bottled water supplier.
This decision allowed the company to partner with major retailers like Walmart, Target, and Costco. Additionally, he introduced cost-effective and eco-friendly packaging. These innovative changes positioned Niagara Bottling as a leader in the industry.
Major Business Growth and Market Domination
Under Andy Peykoff II’s leadership, Niagara Bottling expanded rapidly. The company now operates over 30 production facilities across North America, making it the largest family-owned bottled water company in the U.S..
Through a strong focus on efficiency and scalability, Niagara Bottling became the dominant player in the private-label bottled water market, surpassing established brands like Nestlé and Dasani.
Andy’s vision for expansion and innovation allowed the company to achieve remarkable growth, strengthening its reputation and market position.
Key Business Strategies That Drove Success
Andy Peykoff II implemented several smart business strategies that helped boost Niagara Bottling’s profitability and industry dominance.
Niagara Bottling controls the entire production process, from water sourcing to bottling and distribution.The company focuses on mass production with minimal overhead costs, leading to maximum profit margins.
Andy introduced lighter plastic bottles, reducing costs while meeting environmental regulations. The company secured contracts with Walmart, Sam’s Club, Amazon, and other major retailers, ensuring long-term revenue growth.
These strategies helped Niagara Bottling scale rapidly while maintaining its cost-efficient and environmentally conscious approach.
Andy Peykoff II’s Wealth and Business Success
With Niagara Bottling generating billions in revenue, Andy Peykoff II has accumulated an estimated net worth of $50 million. Because he remains a private, family-owned company, its profits are not shared with public investors, allowed the Peykoff family to retain full financial control.
Through visionary leadership and strategic business decisions, Andy Peykoff II has transformed Niagara Bottling from a small family-run company into a multi-billion-dollar industry giant.
His ability to innovate, scale operations, and secure major retail partnerships has positioned him as one of the most influential figures in the bottled water industry.
Income Growth Over Period
Andy Peykoff II’s wealth is directly linked to the financial performance of Niagara Bottling, the company he leads. Over the years, the company’s revenue has grown significantly.
In 2020, Niagara Bottling reported an annual revenue of approximately $2.3 billion. By 2021, the company experienced a 35% increase in revenue, showcased substantial growth.
This upward trend continued, and by 2025, Niagara Bottling’s annual revenue had reached an estimated $5 billion. This consistent growth highlights the company’s ability to scale efficiently, secure major retail partnerships, and dominate the private-label bottled water market.
Under Andy Peykoff II’s leadership, Niagara Bottling has strengthened its position as the largest family-owned bottled water company in the U.S.
While specific details about his personal earnings are not publicly disclosed, it is reasonable to assume that his wealth has increased alongside the company’s financial success.
| Year | Net Worth | Annual Salary |
|---|---|---|
| 2025 | $50 million | $5 million |
| 2024 | $45 million | $5 million |
| 2023 | $40 million | $5 million |
| 2022 | $35 million | $5 million |
Future Prospects
Andy Peykoff II’s leadership at Niagara Bottling has set the stage for continued growth. The company may soon expand beyond the U.S., tapping into markets like Latin America, Europe, and Asia.
New production facilities and product diversification into areas like sports drinks or flavored water could further boost revenue. Sustainability remains a key focus, with innovations like biodegradable materials and alternative packaging on the horizon.
By enhancing water conservation and exploring eco-friendly options, Niagara Bottling can meet rising environmental standards.
Future growth may also come from expanded private-label partnerships with major retailers and greater use of automation to improve efficiency. If the company ever goes public, an IPO could significantly increase Andy Peykoff II’s wealth.
Andy may also diversify his investments into real estate, tech startups, or green energy, expanding his financial portfolio. With these strategies, both Niagara Bottling and Andy’s personal fortune could see impressive growth in the years ahead.
Andy Peykoff Childhood and Family
Andrew “Andy” Peykoff II, born in 1976, is a second-generation American of Macedonian descent. He is the son of Andrew Peykoff Sr., who founded Niagara Bottling in 1963.
In 2002, Andy took over as President and CEO, continuing the company’s legacy as a family-owned and operated business. Andy Peykoff II is married to Jaime Peykoff, and together, they have been actively involved in philanthropy.
They donated $500,000 to the Children’s Hospital of Orange County (CHOC) to help expand the Child Protection Team, supporting children in need.
The Peykoff family, through Niagara Cares, also made a $10 million gift to the Lymphoma Research Foundation, launching the Jaime Peykoff Follicular Lymphoma Initiative to advance research and treatment for follicular lymphoma.
Through their business and charitable contributions, Andy Peykoff II and his family have shown a strong commitment to both corporate success and community support.
Andy Peykoff Achievements
Andy Peykoff II has transformed Niagara Bottling into the largest private-label bottled water company in the U.S. Since becoming CEO in 2002, he has expanded operations to over 30 facilities and secured partnerships with major retailers like Walmart, Costco, and Amazon.
His focus on innovation and sustainability has led to the development of lighter plastic bottles and recycling initiatives, making Niagara one of the most eco-friendly bottled water producers. The launch of the Eco-Air Bottle® further reduced plastic waste without sacrificing quality.
Under his leadership, Niagara Bottling’s revenue has surpassed $5 billion as of 2025, more than doubling in the past five years. Despite its growth, the company remains privately owned, ensuring continued family control and profitability.
Beyond business, Andy and his family are committed to philanthropy. They donated $10 million to lymphoma research and $500,000 to the Children’s Hospital of Orange County. Through Niagara Cares, they support causes in education, healthcare, and disaster relief.
With his strategic vision, Andy Peykoff II has built Niagara Bottling into an industry leader, outpacing competitors like Nestlé and Dasani, while making a lasting impact on both business and community.
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